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is a map of the world.

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>> There's not much about the story behind

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the scenes. I don't think you've ever

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really told it.

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>> This is my first ever podcast. You may

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have seen cult sunglasses brand Shiovoke

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on Kylie Jenner and celebrities around

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the world.

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>> Margot Robbie arriving into Sydney

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airport wearing the Zulu sunglasses.

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That was one of the highlights for me

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cuz it was so unexpected. I don't know

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how she got them. We had Annne Hathaway.

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How did you feel when you got the email

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from the Devil Wears Prada wardrobe

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telling you that your sunglasses would

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potentially be in the biggest film of

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the year?

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>> Knew before I got to the premiier that

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it was in the movie.

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>> Well, it's a really cool story how it

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came about. Actually,

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>> behind the brand is founder Lisa Hyde,

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who quietly built one of Australia's

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most recognized eyewear labels.

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>> I've spent many years working in the

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operations of the business. I know it in

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and out. Where did that work ethic come

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from? Because you are one of the hardest

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working founders that I've ever seen.

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>> There had to be some kind of love and

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passion. Every single scent that I made,

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it went back into the business.

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>> Today, we talk about building a global

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fashion brand, balancing motherhood and

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ambition, and what success really looks

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like behind closed doors. I just feel

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like I've constantly got this positive

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mindset that you've got to fail a

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certain amount of times or you've got to

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have these setbacks to become resilient

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and strong and get through the tough

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times. And had I not been through so

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many tough things, I don't think I'd be

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here right now. Let's get into it. Lisa

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Hyde, welcome to Sunday Sessions.

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>> Sam, hello. How are you?

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>> I knew I could get you here. What I love

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about you, and I'm I don't know if you

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know this, but a lot of young girls that

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I speak to, they say to me, "I love

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Shiovogue. It's my favorite sunglass

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brand. I don't know if there's a

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founder. I don't know who it is. I just

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love the brand." When you hear that,

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that you're not attached to it, even

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though we'll go into it that you're a

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semi-eleb. Um, how does that make you

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feel?

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>> Well, I guess it's good that the brand's

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out there and I haven't really had to

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push through my own personal u profile.

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Um, I think it speaks for itself in the

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quality and the designs that we put out

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there. Um, I definitely, it's my life.

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I'm like, there's nothing really

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different from me to to Shiovoke. I've

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done this for over 12 years. So, I think

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more than ever, it's really a time for

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me to kind of step out, not so much be

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the face of the brand, but be recognized

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within the brand and tell the brand

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story and where we come from. Um, I've

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spent many years working in the

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operations of the business. I know it in

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and out and that's limited my time to

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work on the business. So that's kind of

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where you see me behind the scenes

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within Shivoke all the time and people

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don't really put a face to it with

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myself.

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>> There's not much about the story behind

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the scenes. I don't think you've ever

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really told it.

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>> This is my first ever podcast.

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>> This is your first I can't believe that

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because I research every guest that

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comes on and you I couldn't find

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anything about you. Luckily, we've been

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friends for the 12 years that you've had

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the

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>> only stuff out there is, you know, I

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mean, it's great memories, but it's

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things that probably I'm not really um

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pushing at the moment. Like, there's

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Yeah. You know, I'm not out there in my

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profile of Shivoke. So, um I think it's

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really important for me now to step out

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and start sharing the story a little bit

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more and being a little bit more about a

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part of the brand.

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>> That is crazy to me because you are a

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public figure and you've never told your

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story. I am so excited to get into it

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because I actually don't know the story

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but I do know that you started Shivoke

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before

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>> uh the other career that you had which

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is a TV career which we'll also get into

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but what made you started 12 years ago?

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>> Well I started my first business at 18.

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I always knew I wanted to be a founder

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and run a business. I had two clothing

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brands before I started Shivoke and they

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kind of fizzled out and Shivoke was

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originally clothing and I was studying a

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bachelor of business degree at the time

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and um that was giving me the business

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skills. I had the design skills and

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that's what where I think the other two

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brands went wrong. And so I was trying

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to grow this brand and I would be at the

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South Bank markets in Brisbane every

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Sunday. I think I used to convince a

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friend to come with me and help me set

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it all up. Um, and that's when I really

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found my love for designing because I

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used to have women show up and I'd be

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sewing all week. Any chance I got, I'd

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be sewing and then there would be a

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lineup of women ready to pick up their

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dress at the market. And I thought this

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is like I could see how it was making

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them feel and they'd try it on. They

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felt confident and I knew like I knew I

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wanted to be a creative but it meant so

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much more seeing how it made people

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feel. And that's kind of what led my

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journey into designing. Um, and then in

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2015 I moved to Sydney and that's when

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it kind of shifted from clothing to

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eyewear. I fell into eyewear. I became

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extremely obsessed with it. Um, and I

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found that I was better at shaping

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eyewear than I was at clothing. Although

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I'd grown up around um I've grown up

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around my mom and my grandma be both

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being seamstress and making me clothes

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growing up. So I was involved in it my

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whole life um but never eyewear and so

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this was a new challenge for me.

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>> Where did that work ethic come from?

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Because you are one of the hardest

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working founders that I've ever seen and

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you are so busy behind the scenes in

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operations that we don't see your face

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pop up a lot.

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>> Thank you for noticing that.

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>> Where where did that come from? Um I

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don't know. I I suppose maybe my dad

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like he was always working so hard and

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said you have to work hard if you want

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to be good at something. Um I played

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sport when I was younger so there was

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that real drive to succeed and I had

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ambition and since I was a really young

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age. Um but yeah I I've just always

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wanted to do something and be proud of

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it. Um and that's probably where it's

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come from from really young age. So,

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you're at the market and then you move

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to Sydney and then you discover eyewear

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and you're thinking, "Wow, this is

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really where I can see myself." What was

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it like designing that first pair of

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sunglasses and then seeing someone buy

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it for the first time?

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>> Yeah, it was probably at the markets,

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but then it's it's the time when

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Instagram really took off. So, I was

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selling a lot online um and I created an

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online store. It wasn't great back then,

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and I can't say that my designs were

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that good back then either. like if I

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was still uh you know selling what I was

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designing 10 years ago um I probably

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wouldn't be in business. But that's just

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a part of growth, right? You've got to

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start with something and then work your

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way and improve the quality over time.

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Um but I just couldn't find anything

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that I really liked in eyewear back

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then. There were no great boutique

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eyewear brands and well none that I'd

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known of anyway. and I

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have a small face. So, I just couldn't

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find everything was so big and chunky

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and I just wanted it to be a little bit

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more petite and shaped well and so I

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started perfecting the designs and I'd

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go back overseas and come back and trial

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and so many collections were wrong but

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that's part of it part of the growth

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just making sure each time it was

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improving and yeah that's kind of how it

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began. And I just wanted to design

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something for myself and I became so

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obsessed with it that it had to be

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perfect cuz I was wearing it every day.

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And I think that's the difference in the

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way that why it's grown so much because

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I focus on the fit of the sunglass not

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just making it a cool design.

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>> Starting a sunglass brand is not the

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easiest thing to do and it's expensive

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at that time. Where how were you funding

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this?

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>> Myself. Yeah. So, anything that I'd

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make, so I've always worked like three,

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four jobs at a time. Growing up, I I had

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a really strong work ethic and I'd do

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two to three jobs and I'd start saving.

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Um, I remember I was on radio at one

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point in time, getting up at 3:00 a.m.

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in the morning. I'd do the radio job,

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then I would go to another job in

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retail, and then I'd work a nightclub

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job as well.

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>> Oh, I'm getting tired just listening to

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this. I just got chills because a lot of

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people don't see that.

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>> No,

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>> sorry. I should say no one sees that.

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People just see chavoke

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>> on celebrities and think, "Oh, you know,

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that's so farfetched." But no, you were

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working three jobs. You saved your

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money. You went overseas. You found the

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design.

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>> There was times when I, you know, I

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didn't pay myself in the business for so

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many years, maybe seven years.

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>> So, I mean, it there had to be some kind

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of love and passion. every single scent

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that I made. It went back into the

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business and I just loved it so much. I

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don't think that I could see myself

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doing anything else. I wanted to be a

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designer. I then had the bis business

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skills cuz I did the bachelor degree. Um

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I knew it was something and so it was

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just a matter of creating the awareness

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and getting it out there.

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>> So in the early days, Instagram was so

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new and I don't even think we had

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Shopify then. You were probably on

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something else, WordPress. Who knows

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what it was?

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>> Uh I think it was Shopify.

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>> It was Shopify.

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cuz I only started the business six

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years ago, so I I don't know what was

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before then. But okay, so you had

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Shopify, but you had an Instagram. How

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did you get customers?

266
00:09:28,240 --> 00:09:30,640
>> That's a great question. Um, it was just

267
00:09:30,640 --> 00:09:33,600
showing up and I loved it myself. And I

268
00:09:33,600 --> 00:09:35,839
think you can if you really believe in

269
00:09:35,839 --> 00:09:37,760
something and you love it yourself, you

270
00:09:37,760 --> 00:09:40,399
can sell it. So I would jump on

271
00:09:40,399 --> 00:09:42,399
Instagram and I would photograph myself

272
00:09:42,399 --> 00:09:44,160
in the sunglasses. That's kind of how it

273
00:09:44,160 --> 00:09:47,279
all came about. Um, and then that's

274
00:09:47,279 --> 00:09:49,760
where the attraction came through. And

275
00:09:49,760 --> 00:09:52,240
then I would gift friends. So I was in

276
00:09:52,240 --> 00:09:54,720
Sydney at that point and I was kind of a

277
00:09:54,720 --> 00:09:56,720
little bit in the scene and out and

278
00:09:56,720 --> 00:09:59,440
about and I just start gifting models or

279
00:09:59,440 --> 00:10:02,320
Instagram girls that had followings. Um,

280
00:10:02,320 --> 00:10:04,240
but yeah, that's kind of how it grew

281
00:10:04,240 --> 00:10:07,120
through Instagram and not so much

282
00:10:07,120 --> 00:10:09,279
driving through ads. That's what we know

283
00:10:09,279 --> 00:10:11,360
now. I don't even think I I know that

284
00:10:11,360 --> 00:10:14,079
you didn't even advertise on Meta or on

285
00:10:14,079 --> 00:10:16,240
Instagram until very recently. We'll get

286
00:10:16,240 --> 00:10:18,959
to that in a minute. So then

287
00:10:18,959 --> 00:10:22,880
>> when was it that you decided to apply

288
00:10:22,880 --> 00:10:24,399
for the Bachelor,

289
00:10:24,399 --> 00:10:25,760
>> which not a lot of people

290
00:10:25,760 --> 00:10:26,800
>> always comes up.

291
00:10:26,800 --> 00:10:29,120
>> Well, I still don't know the answer to

292
00:10:29,120 --> 00:10:29,360
that.

293
00:10:29,360 --> 00:10:32,320
>> Yeah. Yeah. Look, I was studying a

294
00:10:32,320 --> 00:10:34,240
friend of mine that I was living with.

295
00:10:34,240 --> 00:10:37,279
He I said that he should be the bachelor

296
00:10:37,279 --> 00:10:40,320
cuz he was so cool and so I was applying

297
00:10:40,320 --> 00:10:42,320
for him to be the bachelor and so he

298
00:10:42,320 --> 00:10:44,320
applied for me to be on the bachelorette

299
00:10:44,320 --> 00:10:46,000
just as a joke. We're just like how

300
00:10:46,000 --> 00:10:50,079
funny if we got on. Um back then I was

301
00:10:50,079 --> 00:10:51,600
from a small I was living in Brisbane

302
00:10:51,600 --> 00:10:53,279
but I'm from Cooland Beach so small

303
00:10:53,279 --> 00:10:56,480
town. Super naive. I have no idea what

304
00:10:56,480 --> 00:10:58,160
the show's about or what I would get

305
00:10:58,160 --> 00:11:01,440
myself into if I actually got on. and um

306
00:11:01,440 --> 00:11:03,440
he applied for me and it just happened

307
00:11:03,440 --> 00:11:06,160
that I got the call and he didn't. So my

308
00:11:06,160 --> 00:11:08,880
application wasn't as good as his. Um

309
00:11:08,880 --> 00:11:11,839
and I knew the day I left that I was on

310
00:11:11,839 --> 00:11:13,839
the show because the producers were

311
00:11:13,839 --> 00:11:16,000
like, "We are so happy that you're

312
00:11:16,000 --> 00:11:17,760
here." And I left and I thought, "Oh,

313
00:11:17,760 --> 00:11:19,279
I've got to pack up my life now. I'm

314
00:11:19,279 --> 00:11:21,120
going on the show." But I really had no

315
00:11:21,120 --> 00:11:24,320
idea um what I was getting into.

316
00:11:24,320 --> 00:11:26,800
>> So you paused the business,

317
00:11:26,800 --> 00:11:28,560
got on a flight, went to Sydney, filmed

318
00:11:28,560 --> 00:11:31,279
The Bachelor. Um, we all know the ending

319
00:11:31,279 --> 00:11:33,519
there. Not a h not a happy one.

320
00:11:33,519 --> 00:11:37,279
>> A great ending. You know, I think people

321
00:11:37,279 --> 00:11:39,040
always want you like, you know, I've had

322
00:11:39,040 --> 00:11:40,079
so many people come up to me and go,

323
00:11:40,079 --> 00:11:41,600
"Oh, I just really wanted you to win."

324
00:11:41,600 --> 00:11:43,680
But it is what it is. And your outcome

325
00:11:43,680 --> 00:11:46,560
is what's meant to be. And I've just

326
00:11:46,560 --> 00:11:48,480
always kept this positive mindset. I've

327
00:11:48,480 --> 00:11:50,160
been let down so many times in my life,

328
00:11:50,160 --> 00:11:52,640
I can't even count. Like my mom and my

329
00:11:52,640 --> 00:11:54,240
sister say to me, I don't know how you

330
00:11:54,240 --> 00:11:57,600
are still operating, but I just feel

331
00:11:57,600 --> 00:11:59,839
like I've constantly got this positive

332
00:11:59,839 --> 00:12:02,079
mindset that you've got to fail a

333
00:12:02,079 --> 00:12:03,600
certain amount of times or you've got to

334
00:12:03,600 --> 00:12:05,760
have these setbacks to become resilient

335
00:12:05,760 --> 00:12:08,079
and strong and get through the tough

336
00:12:08,079 --> 00:12:10,399
times. And had I not been through so

337
00:12:10,399 --> 00:12:13,040
many tough things, I don't think I'd be

338
00:12:13,040 --> 00:12:14,560
here right now.

339
00:12:14,560 --> 00:12:16,800
>> What's been one of the toughest things

340
00:12:16,800 --> 00:12:19,680
that you've had to go through?

341
00:12:19,680 --> 00:12:22,240
uh within business is probably letting

342
00:12:22,240 --> 00:12:24,160
go of control

343
00:12:24,160 --> 00:12:28,079
and um having you know moving from doing

344
00:12:28,079 --> 00:12:30,399
everything to trusting in other people

345
00:12:30,399 --> 00:12:33,680
to make decisions. Uh that's been really

346
00:12:33,680 --> 00:12:36,720
hard because I a lot of my career I've

347
00:12:36,720 --> 00:12:39,519
always been in control of everything and

348
00:12:39,519 --> 00:12:41,760
I knew that if I ever wanted to grow the

349
00:12:41,760 --> 00:12:43,440
business I really had to step back and

350
00:12:43,440 --> 00:12:46,720
let go of that. um handing that over and

351
00:12:46,720 --> 00:12:48,959
trusting in people being here today. I

352
00:12:48,959 --> 00:12:51,200
would you know this is a big thing for

353
00:12:51,200 --> 00:12:52,959
me to be step like stepping outside of

354
00:12:52,959 --> 00:12:54,880
the business. Um but I feel really proud

355
00:12:54,880 --> 00:12:55,120
of

356
00:12:55,120 --> 00:12:55,760
>> for an hour

357
00:12:55,760 --> 00:12:56,800
>> for an hour.

358
00:12:56,800 --> 00:12:59,200
>> I I've seen you if people don't believe

359
00:12:59,200 --> 00:13:00,079
I've seen

360
00:13:00,079 --> 00:13:02,160
>> I work heavily in the operations

361
00:13:02,160 --> 00:13:03,920
>> in the operations and I've seen you

362
00:13:03,920 --> 00:13:06,560
inspecting every single sunglass pair

363
00:13:06,560 --> 00:13:08,720
that comes to you

364
00:13:08,720 --> 00:13:11,200
>> and checking for quality. Every single

365
00:13:11,200 --> 00:13:13,440
pair. That's tens of thousands. I don't

366
00:13:13,440 --> 00:13:15,440
know any business owner that does that.

367
00:13:15,440 --> 00:13:17,279
>> I remember you being like, you are just

368
00:13:17,279 --> 00:13:19,600
nuts. Do you actually check every single

369
00:13:19,600 --> 00:13:22,000
sunglass? I'm not doing that right now,

370
00:13:22,000 --> 00:13:23,680
but we do have someone quality

371
00:13:23,680 --> 00:13:25,680
controlling every every single pair that

372
00:13:25,680 --> 00:13:28,000
goes out. Um, and that's why we have

373
00:13:28,000 --> 00:13:30,160
very limited returns because we are

374
00:13:30,160 --> 00:13:32,240
perfectionists at that getting that

375
00:13:32,240 --> 00:13:34,000
perfect and making sure that the eyewear

376
00:13:34,000 --> 00:13:37,600
goes out perfect. Um, but yeah, I spent

377
00:13:37,600 --> 00:13:40,720
so many years just, you know, tweaking

378
00:13:40,720 --> 00:13:41,920
and if there was like a little

379
00:13:41,920 --> 00:13:44,320
four-point stance or a hinge needed

380
00:13:44,320 --> 00:13:46,160
tightening or a little dust on the

381
00:13:46,160 --> 00:13:48,639
sunglass, nothing went out unless it was

382
00:13:48,639 --> 00:13:50,240
perfect. And that's not just the

383
00:13:50,240 --> 00:13:52,240
eyewear, it's the packaging. So, I used

384
00:13:52,240 --> 00:13:54,800
to teach people, friends of friends,

385
00:13:54,800 --> 00:13:56,480
because, you know, I never hired anyone

386
00:13:56,480 --> 00:13:58,480
that was experienced. It was always just

387
00:13:58,480 --> 00:14:00,320
for a good seven, eight years, just my

388
00:14:00,320 --> 00:14:02,000
friends working in the business. We had

389
00:14:02,000 --> 00:14:04,079
no idea what we were doing. But I used

390
00:14:04,079 --> 00:14:06,079
to be so particular about making sure

391
00:14:06,079 --> 00:14:09,360
that the packaging was perfect.

392
00:14:09,360 --> 00:14:11,760
Everything was perfect. Never went out

393
00:14:11,760 --> 00:14:13,680
the door unless it was.

394
00:14:13,680 --> 00:14:15,120
>> And you say that the most difficult

395
00:14:15,120 --> 00:14:18,160
thing was letting go of that. Who

396
00:14:18,160 --> 00:14:19,680
>> talk to me about the structure now?

397
00:14:19,680 --> 00:14:22,959
Who's doing all that?

398
00:14:22,959 --> 00:14:24,959
>> We have a great team. Look, I'm still

399
00:14:24,959 --> 00:14:27,519
quite involved and I don't think like I

400
00:14:27,519 --> 00:14:30,800
like to be involved for now. Um, but I

401
00:14:30,800 --> 00:14:33,120
have a really strong leadership team who

402
00:14:33,120 --> 00:14:36,079
are focused on making sure that I can go

403
00:14:36,079 --> 00:14:38,000
out and do the things to grow the

404
00:14:38,000 --> 00:14:39,839
business and not working in the business

405
00:14:39,839 --> 00:14:41,680
and that's super important to make sure

406
00:14:41,680 --> 00:14:45,120
that operations at least are covered.

407
00:14:45,120 --> 00:14:47,440
Um, I'm still quite heavily doing

408
00:14:47,440 --> 00:14:49,120
marketing as well.

409
00:14:49,120 --> 00:14:51,760
>> So, did you hire a GM or who did you

410
00:14:51,760 --> 00:14:52,240
hire?

411
00:14:52,240 --> 00:14:54,800
>> Um, I've got in there a lady that's come

412
00:14:54,800 --> 00:14:56,560
from one of the largest sunglass

413
00:14:56,560 --> 00:14:58,240
companies in the Southern Hemisphere.

414
00:14:58,240 --> 00:15:00,000
Um, so she comes with a lot of

415
00:15:00,000 --> 00:15:01,760
experience and this is probably a

416
00:15:01,760 --> 00:15:04,160
mistake that I made in the past was not

417
00:15:04,160 --> 00:15:06,880
hiring people with experience.

418
00:15:06,880 --> 00:15:09,839
Um, that is a a massive mistake and a

419
00:15:09,839 --> 00:15:11,600
big move that I would have changed and

420
00:15:11,600 --> 00:15:14,800
shifted is hiring people that can do the

421
00:15:14,800 --> 00:15:15,120
job.

422
00:15:15,120 --> 00:15:16,639
>> But look,

423
00:15:16,639 --> 00:15:19,040
>> yes, but with a startup limited funds,

424
00:15:19,040 --> 00:15:20,560
you don't know where it's going. Every

425
00:15:20,560 --> 00:15:22,160
day is a battle. You you're putting out

426
00:15:22,160 --> 00:15:24,160
fires all the time. I think the least

427
00:15:24,160 --> 00:15:25,279
thing that you're thinking about is

428
00:15:25,279 --> 00:15:26,880
where do I find this wonderful person

429
00:15:26,880 --> 00:15:28,240
with so much experience that I have to

430
00:15:28,240 --> 00:15:29,839
pay a heap of money to, right? You're

431
00:15:29,839 --> 00:15:31,279
thinking how can I get someone in quick

432
00:15:31,279 --> 00:15:33,040
that can help me out do what I'm doing.

433
00:15:33,040 --> 00:15:35,040
>> Yeah. Yeah. I was also quite nervous as

434
00:15:35,040 --> 00:15:38,320
well or I didn't think that anyone with

435
00:15:38,320 --> 00:15:41,279
experience or that was on a large salary

436
00:15:41,279 --> 00:15:42,560
would want to come and work in my

437
00:15:42,560 --> 00:15:45,360
garage. Like I still thought it was a

438
00:15:45,360 --> 00:15:48,399
small brand. I mean I think people look

439
00:15:48,399 --> 00:15:50,160
in and they go, "Wow, I can't believe

440
00:15:50,160 --> 00:15:53,519
what this small team is doing." Uh but

441
00:15:53,519 --> 00:15:56,160
yeah, it's just having that belief and

442
00:15:56,160 --> 00:15:58,160
confidence in myself to know that no,

443
00:15:58,160 --> 00:16:00,880
no, no, I can attract talented people.

444
00:16:00,880 --> 00:16:02,399
They do want to help me grow the

445
00:16:02,399 --> 00:16:04,639
business. And now I see it in a very

446
00:16:04,639 --> 00:16:06,720
different way where those experienced

447
00:16:06,720 --> 00:16:09,519
people that have worked in large uh

448
00:16:09,519 --> 00:16:11,600
companies. They want to work for smaller

449
00:16:11,600 --> 00:16:14,000
businesses to be a part of it. They want

450
00:16:14,000 --> 00:16:16,720
to work with you and grow the business

451
00:16:16,720 --> 00:16:18,720
and not just be a number in the business

452
00:16:18,720 --> 00:16:21,199
and actually play a big part in it.

453
00:16:21,199 --> 00:16:23,360
>> So true. So, okay. So, we're we're we're

454
00:16:23,360 --> 00:16:24,560
on the Bachelor. You finished The

455
00:16:24,560 --> 00:16:27,680
Bachelor. Uh, it ends as you say,

456
00:16:27,680 --> 00:16:29,199
everything's meant to happen and that's

457
00:16:29,199 --> 00:16:30,639
how it ended for you. And then you're

458
00:16:30,639 --> 00:16:32,240
thrust into the spotlight and then

459
00:16:32,240 --> 00:16:33,759
you're on red car. I mean, that's how we

460
00:16:33,759 --> 00:16:34,800
met, right?

461
00:16:34,800 --> 00:16:35,199
>> Yes.

462
00:16:35,199 --> 00:16:36,959
>> On a red carpet, of course, because I

463
00:16:36,959 --> 00:16:38,959
don't work. No, I'm also heavily

464
00:16:38,959 --> 00:16:41,199
involved in operations and it is tough

465
00:16:41,199 --> 00:16:43,680
for me to to get out and do this. But I

466
00:16:43,680 --> 00:16:44,880
think it's important for us to be able

467
00:16:44,880 --> 00:16:46,880
to share the realities of running a

468
00:16:46,880 --> 00:16:49,040
business and for people to understand

469
00:16:49,040 --> 00:16:51,199
that yes, we go to red carpets and we

470
00:16:51,199 --> 00:16:53,040
have fun, but at the same time that's

471
00:16:53,040 --> 00:16:54,800
very very small part of what we do.

472
00:16:54,800 --> 00:16:57,199
>> A small snippet and you know you're

473
00:16:57,199 --> 00:16:58,639
getting home the other night. I got home

474
00:16:58,639 --> 00:17:01,680
and I had a pony and it took three

475
00:17:01,680 --> 00:17:04,240
people to cut it out and I was like I'm

476
00:17:04,240 --> 00:17:06,000
exhausted. Like my hair is so stiff

477
00:17:06,000 --> 00:17:09,599
right now and my my face is snatched.

478
00:17:09,599 --> 00:17:11,199
And this is a rare moment. These are the

479
00:17:11,199 --> 00:17:14,000
things that we go through um you know

480
00:17:14,000 --> 00:17:16,480
just as a quick moment and people see

481
00:17:16,480 --> 00:17:19,119
it's so glamorous and fun. Um but behind

482
00:17:19,119 --> 00:17:20,959
the scenes it'll all be taken out and

483
00:17:20,959 --> 00:17:22,400
you know I'm back in back in the

484
00:17:22,400 --> 00:17:24,640
business and I feel like that hard work

485
00:17:24,640 --> 00:17:26,799
is what enables us to go out and be able

486
00:17:26,799 --> 00:17:30,400
to enjoy those moments. And I think for

487
00:17:30,400 --> 00:17:33,120
you at the Devil Wears Prader red carpet

488
00:17:33,120 --> 00:17:34,640
because I know you don't go out that

489
00:17:34,640 --> 00:17:36,799
much and I know these days you're so

490
00:17:36,799 --> 00:17:38,240
behind the scenes and making sure that

491
00:17:38,240 --> 00:17:40,559
everything is perfect. But it was it

492
00:17:40,559 --> 00:17:41,840
really was your moment.

493
00:17:41,840 --> 00:17:42,559
>> Oh, thank you.

494
00:17:42,559 --> 00:17:45,120
>> Tell me why that is your moment in case

495
00:17:45,120 --> 00:17:47,120
anyone missed it on the planet.

496
00:17:47,120 --> 00:17:49,840
>> Yeah, it was just so much fun. I loved

497
00:17:49,840 --> 00:17:53,120
it. We had uh Annaway

498
00:17:53,120 --> 00:17:56,320
wearing our Zulu sunglass in the devil

499
00:17:56,320 --> 00:17:57,600
wears product. It was in the movie.

500
00:17:57,600 --> 00:17:58,400
>> It was in the movie.

501
00:17:58,400 --> 00:17:59,039
>> No way.

502
00:17:59,039 --> 00:18:00,880
>> I was waiting for you to tell me cuz I

503
00:18:00,880 --> 00:18:02,240
haven't seen it yet. And I know you were

504
00:18:02,240 --> 00:18:03,200
waiting to see.

505
00:18:03,200 --> 00:18:03,919
>> Yeah. Well,

506
00:18:03,919 --> 00:18:05,039
>> it was in the movie.

507
00:18:05,039 --> 00:18:07,440
>> I kind of saw it. Um I kind of knew

508
00:18:07,440 --> 00:18:09,120
before I got to the premiere that it was

509
00:18:09,120 --> 00:18:09,919
How did you know?

510
00:18:09,919 --> 00:18:11,520
>> Well, it's a really cool story how it

511
00:18:11,520 --> 00:18:14,400
came about. Actually, I um we'd sent

512
00:18:14,400 --> 00:18:17,520
some gifts to an via our PR agency in

513
00:18:17,520 --> 00:18:20,160
New York and you never expect anything

514
00:18:20,160 --> 00:18:21,280
like you don't know whether she's going

515
00:18:21,280 --> 00:18:23,919
to wear it or not. Um, and then we

516
00:18:23,919 --> 00:18:26,720
started to see paparazzi photos circling

517
00:18:26,720 --> 00:18:30,640
on Instagram of an on set wearing the

518
00:18:30,640 --> 00:18:32,160
Zulu black sunglass and I was like, "Oh

519
00:18:32,160 --> 00:18:34,480
my god, could they be in the film?" But,

520
00:18:34,480 --> 00:18:36,080
you know, that she may have just wore

521
00:18:36,080 --> 00:18:38,640
them to set. And then we had an email

522
00:18:38,640 --> 00:18:42,799
from the wardrobe team and it said, um,

523
00:18:42,799 --> 00:18:45,600
you know, we would love to have more

524
00:18:45,600 --> 00:18:48,799
styles for the wider cast. Um, Ann has

525
00:18:48,799 --> 00:18:52,080
brought the Shiovoke sunglasses to set

526
00:18:52,080 --> 00:18:54,640
and it's going to be in the movie. So,

527
00:18:54,640 --> 00:18:56,480
um, still you don't know. That could

528
00:18:56,480 --> 00:18:59,440
just be a an email where they're styling

529
00:18:59,440 --> 00:19:01,360
as well. So, unless you actually see it,

530
00:19:01,360 --> 00:19:03,760
like for me, unless I see it, it's proof

531
00:19:03,760 --> 00:19:06,480
that it's in there. Um, but so she must

532
00:19:06,480 --> 00:19:08,480
have loved them so much, convince the

533
00:19:08,480 --> 00:19:10,320
wardrobe styling team to wear them. And

534
00:19:10,320 --> 00:19:12,320
they're in the scene where it's actually

535
00:19:12,320 --> 00:19:14,960
a really cool scene as well because um

536
00:19:14,960 --> 00:19:18,240
Miranda and Ann are coming out of the

537
00:19:18,240 --> 00:19:19,760
helicopter and it's like a

538
00:19:19,760 --> 00:19:21,600
transformation scene and she's like

539
00:19:21,600 --> 00:19:23,679
waving her hair. It looks really cool.

540
00:19:23,679 --> 00:19:27,039
>> I I am obsessed with this. That is How

541
00:19:27,039 --> 00:19:30,160
did you feel when you got the email from

542
00:19:30,160 --> 00:19:32,799
the Devil Wears Prada wardrobe telling

543
00:19:32,799 --> 00:19:34,640
you that your sunglasses would

544
00:19:34,640 --> 00:19:37,280
potentially be in the biggest film of

545
00:19:37,280 --> 00:19:37,760
the year?

546
00:19:37,760 --> 00:19:39,679
>> Yeah. Well, it came through actually to

547
00:19:39,679 --> 00:19:42,000
our sales manager who was helping look

548
00:19:42,000 --> 00:19:44,640
after PR at the time. And she's like,

549
00:19:44,640 --> 00:19:48,559
"Lisa, you're going to die." And I did.

550
00:19:48,559 --> 00:19:50,559
I was like, "No way." I mean, Anne

551
00:19:50,559 --> 00:19:52,720
Hatheraway is elite. We have a lot of

552
00:19:52,720 --> 00:19:55,520
celebrities wear the product. But Ann is

553
00:19:55,520 --> 00:19:57,120
just a superstar. I've watched her since

554
00:19:57,120 --> 00:19:59,919
she was since I was young in all of the

555
00:19:59,919 --> 00:20:03,120
movies. And the fact that it's in like

556
00:20:03,120 --> 00:20:04,640
the

557
00:20:04,640 --> 00:20:06,880
fashion iconic movie of the film of the

558
00:20:06,880 --> 00:20:10,960
the year if not the decade. I died.

559
00:20:10,960 --> 00:20:12,000
>> I'm so

560
00:20:12,000 --> 00:20:13,600
>> So yeah, that was a really good moment.

561
00:20:13,600 --> 00:20:13,919
Yeah,

562
00:20:13,919 --> 00:20:15,919
>> that Lace I am so proud of you. Every

563
00:20:15,919 --> 00:20:17,600
time I see a celebrity wearing Shiovoke,

564
00:20:17,600 --> 00:20:19,840
I call I'm like, "Lisa, I've seen

565
00:20:19,840 --> 00:20:20,400
something."

566
00:20:20,400 --> 00:20:22,880
>> We have so many people that message like

567
00:20:22,880 --> 00:20:25,120
I had this morning. I know that you

568
00:20:25,120 --> 00:20:26,799
asked as well, but I had someone send me

569
00:20:26,799 --> 00:20:30,080
Haley Bieber at the Met Gala. And is

570
00:20:30,080 --> 00:20:31,840
this your sunglass? Like we have people

571
00:20:31,840 --> 00:20:33,600
following saying, "Is this sh your voke?

572
00:20:33,600 --> 00:20:35,200
Is this your voke?" Um,

573
00:20:35,200 --> 00:20:37,600
>> why why did you decide, and I know it's

574
00:20:37,600 --> 00:20:40,480
a conscious decision, not to have a big

575
00:20:40,480 --> 00:20:42,880
logo emlazed on the side?

576
00:20:42,880 --> 00:20:45,039
>> It's just not my thing. I just I'm not

577
00:20:45,039 --> 00:20:48,159
into big logos, um, and I never will be.

578
00:20:48,159 --> 00:20:50,720
I think I like that quiet, luxury,

579
00:20:50,720 --> 00:20:55,120
minimal vibe. Um, I think you can have a

580
00:20:55,120 --> 00:20:57,679
beautiful sunglass without it having a

581
00:20:57,679 --> 00:21:01,600
big logo on it. Um, I also like petite

582
00:21:01,600 --> 00:21:03,440
things and so I quite liked that I could

583
00:21:03,440 --> 00:21:05,039
design a petite sunglass and it didn't

584
00:21:05,039 --> 00:21:07,760
have anything big on it and it's become

585
00:21:07,760 --> 00:21:10,320
like the identity of Shivoke, this Zulu

586
00:21:10,320 --> 00:21:13,679
sunglass that it's been, you know, worn

587
00:21:13,679 --> 00:21:15,760
all around the world and I feel like

588
00:21:15,760 --> 00:21:18,320
people know that that's the shoke shape.

589
00:21:18,320 --> 00:21:20,960
Although, you know, a lot of other

590
00:21:20,960 --> 00:21:24,000
brands do now do a similar style. Um,

591
00:21:24,000 --> 00:21:26,640
that's just how it is. I take, you know,

592
00:21:26,640 --> 00:21:28,720
um, I'm very flattered. That's what

593
00:21:28,720 --> 00:21:30,480
happens. You do something good and

594
00:21:30,480 --> 00:21:32,240
people try to emulate. But do you think

595
00:21:32,240 --> 00:21:34,000
that's part of the success of Chiooke

596
00:21:34,000 --> 00:21:36,640
that you've been understated and it's

597
00:21:36,640 --> 00:21:37,760
not showy?

598
00:21:37,760 --> 00:21:39,360
>> Because we're seeing huge A-list

599
00:21:39,360 --> 00:21:41,919
celebrities really wear your sunglasses

600
00:21:41,919 --> 00:21:42,799
all the time.

601
00:21:42,799 --> 00:21:45,360
>> Yeah. I mean, it's super validating you.

602
00:21:45,360 --> 00:21:47,600
You know, I love seeing people wearing

603
00:21:47,600 --> 00:21:49,360
shabbo and that's like celebrities are

604
00:21:49,360 --> 00:21:51,520
great and I think it's such a cool

605
00:21:51,520 --> 00:21:53,679
thing. But even when I go on my local

606
00:21:53,679 --> 00:21:55,840
walk and I've got women that will walk

607
00:21:55,840 --> 00:21:57,679
past me actually they wouldn't even know

608
00:21:57,679 --> 00:22:00,080
that it's me behind the brand and I'm

609
00:22:00,080 --> 00:22:01,600
like I designed that.

610
00:22:01,600 --> 00:22:04,240
>> Oh, you see them wearing your wild.

611
00:22:04,240 --> 00:22:07,120
>> I can walk the um the Rose Bay street

612
00:22:07,120 --> 00:22:09,039
where I live and there is just like

613
00:22:09,039 --> 00:22:11,120
every second woman is wearing a Shivoke

614
00:22:11,120 --> 00:22:14,000
sunglass. It's crazy. But that just is

615
00:22:14,000 --> 00:22:16,240
so I just like I love that.

616
00:22:16,240 --> 00:22:19,280
>> So we're back at the Bachelor. I'm still

617
00:22:19,280 --> 00:22:21,600
gonna try and find out.

618
00:22:21,600 --> 00:22:23,120
>> You're you come out of that and now

619
00:22:23,120 --> 00:22:24,799
you've got a bit of a name. Did that

620
00:22:24,799 --> 00:22:27,840
help or hinder the brand? How did it go

621
00:22:27,840 --> 00:22:28,400
from there?

622
00:22:28,400 --> 00:22:30,080
>> Uh I wouldn't say it hindered. It

623
00:22:30,080 --> 00:22:31,919
definitely opened doors. Gave me more

624
00:22:31,919 --> 00:22:34,720
confidence. I realized what is possible.

625
00:22:34,720 --> 00:22:37,120
Um I wouldn't have moved to Sydney had I

626
00:22:37,120 --> 00:22:39,039
not been on that show. So certainly

627
00:22:39,039 --> 00:22:43,039
things had opened um up. I feel very

628
00:22:43,039 --> 00:22:45,360
grateful. I only have good memories from

629
00:22:45,360 --> 00:22:47,200
that time. I still keep in touch with

630
00:22:47,200 --> 00:22:48,320
some of the girls as well.

631
00:22:48,320 --> 00:22:50,240
>> You know, these days people go on

632
00:22:50,240 --> 00:22:53,440
reality TV to spru their business and to

633
00:22:53,440 --> 00:22:55,600
try and push whatever product they have

634
00:22:55,600 --> 00:22:57,360
or some they make something following

635
00:22:57,360 --> 00:22:59,039
that. You never did that.

636
00:22:59,039 --> 00:23:01,520
>> No, it just wasn't a thing. Like I

637
00:23:01,520 --> 00:23:04,000
watched the first season of The Bachelor

638
00:23:04,000 --> 00:23:06,159
and I really liked the love story at the

639
00:23:06,159 --> 00:23:08,480
end. And when I say I was naive going

640
00:23:08,480 --> 00:23:10,240
in, I was super naive. I was like, "Oh,

641
00:23:10,240 --> 00:23:13,919
maybe I might actually meet the one."

642
00:23:13,919 --> 00:23:15,919
But I just had so much fun along the

643
00:23:15,919 --> 00:23:18,640
way. It was just a ride. And I think

644
00:23:18,640 --> 00:23:20,320
it's different now.

645
00:23:20,320 --> 00:23:23,200
>> I don't think I would do it now, but

646
00:23:23,200 --> 00:23:25,039
might might be because I'm older. But

647
00:23:25,039 --> 00:23:26,720
>> is that because of the motivations of

648
00:23:26,720 --> 00:23:28,240
people now going on those shows?

649
00:23:28,240 --> 00:23:30,960
>> Maybe it's changed, but also the way

650
00:23:30,960 --> 00:23:33,120
that they produce the show has changed

651
00:23:33,120 --> 00:23:35,520
as well. I think it's more character

652
00:23:35,520 --> 00:23:38,000
based now and there's got to be the

653
00:23:38,000 --> 00:23:40,480
villain and the nice girl and I mean

654
00:23:40,480 --> 00:23:41,919
they probably had a little bit of that

655
00:23:41,919 --> 00:23:43,600
back in the day but it was just so

656
00:23:43,600 --> 00:23:45,120
lovely.

657
00:23:45,120 --> 00:23:47,679
>> I don't think that um I don't remember I

658
00:23:47,679 --> 00:23:49,280
mean there was villains on the

659
00:23:49,280 --> 00:23:50,960
>> You were so lovely. Everyone fell in

660
00:23:50,960 --> 00:23:51,919
love with you. I think the whole of

661
00:23:51,919 --> 00:23:53,360
Australia really did and everyone was

662
00:23:53,360 --> 00:23:55,360
rooting for you so hard and everyone

663
00:23:55,360 --> 00:23:56,880
wanted that's why everyone wanted you to

664
00:23:56,880 --> 00:23:59,600
win because you were so lovely. Uh, so

665
00:23:59,600 --> 00:24:01,120
you've got a bit of a name and then

666
00:24:01,120 --> 00:24:03,200
Shiooke starts really exploding after

667
00:24:03,200 --> 00:24:04,000
that.

668
00:24:04,000 --> 00:24:06,480
>> I didn't tell you this and we've been

669
00:24:06,480 --> 00:24:08,240
friends for a very long time,

670
00:24:08,240 --> 00:24:11,360
>> but I was in at the post office

671
00:24:11,360 --> 00:24:13,440
>> and I recognized you from the show and I

672
00:24:13,440 --> 00:24:15,440
didn't even know you had a brand and you

673
00:24:15,440 --> 00:24:17,840
had in your hand like dozens and dozens

674
00:24:17,840 --> 00:24:20,080
of parcels that you were bringing to

675
00:24:20,080 --> 00:24:21,200
ship

676
00:24:21,200 --> 00:24:23,360
>> to your customers and I was thinking

677
00:24:23,360 --> 00:24:24,720
>> I think Vloose

678
00:24:24,720 --> 00:24:25,440
>> Double Bay.

679
00:24:25,440 --> 00:24:28,720
>> Okay. and I saw you. This was I mean

680
00:24:28,720 --> 00:24:30,159
straight after The Bachelor because I

681
00:24:30,159 --> 00:24:31,760
recognized you from that and I just

682
00:24:31,760 --> 00:24:34,159
remember thinking, "Wow, this um amazing

683
00:24:34,159 --> 00:24:35,440
girl that was on the Bachelor actually

684
00:24:35,440 --> 00:24:36,640
has a business." And then I looked it up

685
00:24:36,640 --> 00:24:39,120
and I was I was really surprised and I

686
00:24:39,120 --> 00:24:40,960
think because Yeah, I didn't really talk

687
00:24:40,960 --> 00:24:42,559
too much about I think on the show they

688
00:24:42,559 --> 00:24:45,360
said the fashion designer and actually

689
00:24:45,360 --> 00:24:47,360
some of the outfits that I wore on the

690
00:24:47,360 --> 00:24:49,600
show I made myself. So some of the red

691
00:24:49,600 --> 00:24:52,559
carpet like the the glamour nights I was

692
00:24:52,559 --> 00:24:54,559
wearing dresses that I'd made. Yeah.

693
00:24:54,559 --> 00:24:56,720
when I look back and I think these days

694
00:24:56,720 --> 00:24:58,799
these days you would be tagging and like

695
00:24:58,799 --> 00:25:01,039
putting it up on sale wasn't it you know

696
00:25:01,039 --> 00:25:04,159
it wasn't it but um talking about going

697
00:25:04,159 --> 00:25:07,039
to the post office when I was when I

698
00:25:07,039 --> 00:25:08,720
first moved here I just really didn't

699
00:25:08,720 --> 00:25:10,400
have a setup and I was everything was

700
00:25:10,400 --> 00:25:12,720
done in the house I was living in this

701
00:25:12,720 --> 00:25:15,360
big house with five boys at the time one

702
00:25:15,360 --> 00:25:18,240
was my boyfriend and it was just so much

703
00:25:18,240 --> 00:25:21,440
fun and I used to pack the orders every

704
00:25:21,440 --> 00:25:23,520
day and then I'd take the big bag and

705
00:25:23,520 --> 00:25:26,400
I'd carry it all the way up the hill to

706
00:25:26,400 --> 00:25:28,799
the post office. And that was like at

707
00:25:28,799 --> 00:25:32,080
the time maybe I'd be doing 50 orders a

708
00:25:32,080 --> 00:25:32,320
week.

709
00:25:32,320 --> 00:25:34,720
>> I saw you with the 50 orders. I saw you.

710
00:25:34,720 --> 00:25:36,880
You had another lady with you as well.

711
00:25:36,880 --> 00:25:38,720
And I saw and I was like, "This woman is

712
00:25:38,720 --> 00:25:40,880
so hardworking."

713
00:25:40,880 --> 00:25:42,880
>> When when did you know that Chio had

714
00:25:42,880 --> 00:25:44,799
really taken off as in

715
00:25:44,799 --> 00:25:46,960
>> I want to say Kylie Jenner, but was that

716
00:25:46,960 --> 00:25:49,600
it? Was that the moment? I mean, that

717
00:25:49,600 --> 00:25:52,720
was a big moment for us that generated a

718
00:25:52,720 --> 00:25:55,440
lot of awareness and a lot of sales. Um,

719
00:25:55,440 --> 00:25:57,840
it was actually not just Kylie, though.

720
00:25:57,840 --> 00:26:00,000
It was Kendall as well. So, the two of

721
00:26:00,000 --> 00:26:02,240
them were spotted at a Haley Bieber road

722
00:26:02,240 --> 00:26:05,039
event and so they were walking out from

723
00:26:05,039 --> 00:26:07,360
the event and paparazzi are obviously

724
00:26:07,360 --> 00:26:10,320
there. It's a road event and they're

725
00:26:10,320 --> 00:26:12,080
jumping into a sports car. They're both

726
00:26:12,080 --> 00:26:14,000
wearing chio. One's wearing the Zulu

727
00:26:14,000 --> 00:26:15,200
black. The other K K K K K K K K K K K K

728
00:26:15,200 --> 00:26:15,279
K K K K K K K K K K K K K K K K K K K K

729
00:26:15,279 --> 00:26:16,240
K K K K K K K Kendall was wearing the

730
00:26:16,240 --> 00:26:20,240
Jinny Brown or the Jinny black and I

731
00:26:20,240 --> 00:26:22,080
don't think anyone could have paid for a

732
00:26:22,080 --> 00:26:25,760
better placement. It was so good and it

733
00:26:25,760 --> 00:26:28,880
was set up through their stylist. So

734
00:26:28,880 --> 00:26:31,200
that generated a lot of awareness and I

735
00:26:31,200 --> 00:26:33,840
mean by that point in time I was a

736
00:26:33,840 --> 00:26:35,679
little bit more savvy. I knew that, you

737
00:26:35,679 --> 00:26:38,799
know, the images I could post and share

738
00:26:38,799 --> 00:26:40,559
and that that would create a little bit

739
00:26:40,559 --> 00:26:42,880
more hype as well. Uh whereas back in

740
00:26:42,880 --> 00:26:45,279
the day you're kind of not really

741
00:26:45,279 --> 00:26:46,880
knowing how much you can hype the

742
00:26:46,880 --> 00:26:50,240
photos. So um and you know the girls

743
00:26:50,240 --> 00:26:51,840
wearing it so they're going to create

744
00:26:51,840 --> 00:26:52,640
sales as well.

745
00:26:52,640 --> 00:26:55,440
>> You did not pay them to wear

746
00:26:55,440 --> 00:26:56,799
>> we've paid

747
00:26:56,799 --> 00:26:59,120
>> none of them. None of them.

748
00:26:59,120 --> 00:27:01,520
>> I think we paid once. It was last Black

749
00:27:01,520 --> 00:27:05,679
Friday. So that's 2025. Um we paid a

750
00:27:05,679 --> 00:27:07,520
couple of girls to do some Black Friday

751
00:27:07,520 --> 00:27:09,039
content for us and it just didn't work

752
00:27:09,039 --> 00:27:11,120
out. Like I mean it's beautiful content

753
00:27:11,120 --> 00:27:13,200
but we didn't end up using it for what

754
00:27:13,200 --> 00:27:15,200
we wanted to use it for. I think the

755
00:27:15,200 --> 00:27:18,000
more authentic and organic content that

756
00:27:18,000 --> 00:27:21,120
you can get is better. And that's where

757
00:27:21,120 --> 00:27:24,720
we had one of the most unexpected or

758
00:27:24,720 --> 00:27:27,120
pieces of content that came through was

759
00:27:27,120 --> 00:27:30,320
um Margot Robbie arriving into Sydney

760
00:27:30,320 --> 00:27:33,120
airport wearing the Zulu sunglasses.

761
00:27:33,120 --> 00:27:35,120
That was cool as well. That was one of

762
00:27:35,120 --> 00:27:37,120
the highlights for me because it was so

763
00:27:37,120 --> 00:27:38,559
unexpected. I don't know how she got

764
00:27:38,559 --> 00:27:41,279
them. Um, but that generated

765
00:27:41,279 --> 00:27:42,400
>> You don't know how she got them?

766
00:27:42,400 --> 00:27:43,840
>> Well, it was set up probably through a

767
00:27:43,840 --> 00:27:45,679
PR or a stylist,

768
00:27:45,679 --> 00:27:47,279
>> but she picked them up. She loved them.

769
00:27:47,279 --> 00:27:49,360
She wore them organically.

770
00:27:49,360 --> 00:27:50,799
>> She was probably on the plane, put them

771
00:27:50,799 --> 00:27:53,600
on.

772
00:27:53,600 --> 00:27:55,039
>> You are a mom.

773
00:27:55,039 --> 00:27:56,240
>> It's a beautiful MJ.

774
00:27:56,240 --> 00:27:57,120
>> I am a mom.

775
00:27:57,120 --> 00:27:59,760
>> How do you balance

776
00:27:59,760 --> 00:28:02,559
being so involved in the business and so

777
00:28:02,559 --> 00:28:04,880
passionate and also being such a

778
00:28:04,880 --> 00:28:07,760
hands-on mom?

779
00:28:07,760 --> 00:28:10,320
I don't I don't think work life balance

780
00:28:10,320 --> 00:28:12,720
is the the way to put it. Like there is

781
00:28:12,720 --> 00:28:16,240
no real balance and I think at the the

782
00:28:16,240 --> 00:28:19,600
pace of where we're scaling at, it's

783
00:28:19,600 --> 00:28:23,120
really hard to have balance. Um but I do

784
00:28:23,120 --> 00:28:25,679
my best and what I can with the help

785
00:28:25,679 --> 00:28:27,520
that I have around me to be super

786
00:28:27,520 --> 00:28:32,000
present when I can be. Um, I if I'm not

787
00:28:32,000 --> 00:28:34,399
working, I'm spending time with Maya.

788
00:28:34,399 --> 00:28:36,080
And that's where I've made sacrifices

789
00:28:36,080 --> 00:28:38,559
across my whole life because I rarely go

790
00:28:38,559 --> 00:28:41,919
out. I do not watch TV. I rarely drink.

791
00:28:41,919 --> 00:28:44,320
And it's probably twice in the last

792
00:28:44,320 --> 00:28:47,440
year. Um, there is so many sacrifices

793
00:28:47,440 --> 00:28:51,120
you make to be present as a mom as well.

794
00:28:51,120 --> 00:28:53,840
Um, and and because my work pretty much

795
00:28:53,840 --> 00:28:55,200
takes over

796
00:28:55,200 --> 00:28:56,799
>> everything I do.

797
00:28:56,799 --> 00:28:58,480
>> Has it been worth it? Well, I still feel

798
00:28:58,480 --> 00:29:00,480
like I'm a good mom. We I

799
00:29:00,480 --> 00:29:02,960
>> Let me rephrase. Is it worth the rest?

800
00:29:02,960 --> 00:29:04,799
Obviously, you're an incredible mom, but

801
00:29:04,799 --> 00:29:07,679
is it worth sacrificing the rest of it?

802
00:29:07,679 --> 00:29:09,600
>> Yeah, absolutely. I wouldn't change a

803
00:29:09,600 --> 00:29:12,399
thing. I live for it, and I really love

804
00:29:12,399 --> 00:29:13,919
working. I'm a Capricorn, and if you

805
00:29:13,919 --> 00:29:15,360
know anything about Capricorns, we just

806
00:29:15,360 --> 00:29:18,480
love to work. Um, and that's all I know.

807
00:29:18,480 --> 00:29:20,320
Ever since I was 13, I just haven't

808
00:29:20,320 --> 00:29:23,919
stopped working. Um, but I think when

809
00:29:23,919 --> 00:29:26,480
you start to see celebrities and you

810
00:29:26,480 --> 00:29:28,480
start to see your designs recognized and

811
00:29:28,480 --> 00:29:29,760
you start to see people feeling

812
00:29:29,760 --> 00:29:32,080
confident in what you're doing, it gives

813
00:29:32,080 --> 00:29:33,520
you that reassurance that, you know,

814
00:29:33,520 --> 00:29:35,360
you're just on the right path. I know

815
00:29:35,360 --> 00:29:36,880
this is my purpose and this is what I

816
00:29:36,880 --> 00:29:39,360
meant to do. Um, you know, there's so

817
00:29:39,360 --> 00:29:41,440
much more that we could do at Chio and

818
00:29:41,440 --> 00:29:43,600
so many more opportunities that we could

819
00:29:43,600 --> 00:29:47,760
take. Um, I think that I love helping

820
00:29:47,760 --> 00:29:50,720
people and I really would love to

821
00:29:50,720 --> 00:29:52,399
eventually get to a point where I have

822
00:29:52,399 --> 00:29:55,760
enough time to guide people through how

823
00:29:55,760 --> 00:29:58,320
I grew the business and potentially help

824
00:29:58,320 --> 00:30:00,080
in some way. Like that's what I would

825
00:30:00,080 --> 00:30:03,440
really love to do. Um, but

826
00:30:03,440 --> 00:30:05,200
yeah, I don't know.

827
00:30:05,200 --> 00:30:07,200
>> I love that, Lee. I really I really

828
00:30:07,200 --> 00:30:09,200
think that you've never shared your

829
00:30:09,200 --> 00:30:11,760
story and I'm so appreciative that you

830
00:30:11,760 --> 00:30:13,200
have and I really want people to

831
00:30:13,200 --> 00:30:14,799
understand your work ethic

832
00:30:14,799 --> 00:30:16,640
>> and know how hard it is to get to where

833
00:30:16,640 --> 00:30:17,919
you've got it. You don't have Margot

834
00:30:17,919 --> 00:30:20,080
Robbie, Kylie Jenner and Anne Hathaway

835
00:30:20,080 --> 00:30:21,760
where your designs and you haven't paid

836
00:30:21,760 --> 00:30:23,440
a scent for any of that

837
00:30:23,440 --> 00:30:25,520
>> without the hard work and the attention

838
00:30:25,520 --> 00:30:27,440
to detail and the passion that you have.

839
00:30:27,440 --> 00:30:28,960
>> It's the attention to detail and it's

840
00:30:28,960 --> 00:30:32,480
the absolute obsession. Um, not that I

841
00:30:32,480 --> 00:30:35,279
wanted to, but I did go back to work one

842
00:30:35,279 --> 00:30:37,919
week after giving birth, which is

843
00:30:37,919 --> 00:30:40,399
insane. I don't recommend it to anyone.

844
00:30:40,399 --> 00:30:42,480
And I had to set up my life around me

845
00:30:42,480 --> 00:30:44,720
where I had an O pair. I had the

846
00:30:44,720 --> 00:30:47,120
business in my garage, so I was able to

847
00:30:47,120 --> 00:30:50,399
do that. Um, but there like I've always

848
00:30:50,399 --> 00:30:52,159
had a strong work ethic and I've never

849
00:30:52,159 --> 00:30:54,320
blamed or been a victim or said, "Oh, I

850
00:30:54,320 --> 00:30:56,880
can't believe I have to do this." Like I

851
00:30:56,880 --> 00:30:59,679
enjoy it. I really do. And I think that

852
00:30:59,679 --> 00:31:03,200
that's kind of been the reason why the

853
00:31:03,200 --> 00:31:05,279
the consistency over and over and

854
00:31:05,279 --> 00:31:07,120
showing up when most people would have

855
00:31:07,120 --> 00:31:10,799
quit by now. That's probably why I am in

856
00:31:10,799 --> 00:31:11,919
this position now.

857
00:31:11,919 --> 00:31:13,279
>> What's the biggest takeaway that you

858
00:31:13,279 --> 00:31:15,760
want for someone listening to this and

859
00:31:15,760 --> 00:31:17,840
you want to be a mentor when you have

860
00:31:17,840 --> 00:31:18,960
some time?

861
00:31:18,960 --> 00:31:20,559
>> But just one thing that you would love

862
00:31:20,559 --> 00:31:23,679
people to take away from your story.

863
00:31:23,679 --> 00:31:26,480
>> It takes time. Like it can take years.

864
00:31:26,480 --> 00:31:29,679
And if you if you want to do something

865
00:31:29,679 --> 00:31:31,039
and you want to feel proud about

866
00:31:31,039 --> 00:31:33,039
something or you want to have a business

867
00:31:33,039 --> 00:31:34,640
and that's how you see yourself

868
00:31:34,640 --> 00:31:36,399
succeeding by, you know, working

869
00:31:36,399 --> 00:31:38,880
extremely hard and and sharing your

870
00:31:38,880 --> 00:31:41,760
product, you've you've got to know that

871
00:31:41,760 --> 00:31:43,919
you're in it for the long run. You it's

872
00:31:43,919 --> 00:31:47,200
going to take time to get there. Um,

873
00:31:47,200 --> 00:31:50,880
also another big thing is your energy is

874
00:31:50,880 --> 00:31:53,600
everything. And this is something that

875
00:31:53,600 --> 00:31:57,840
um I focus on a lot. Um, I think that

876
00:31:57,840 --> 00:32:00,159
what you believe to be true is what

877
00:32:00,159 --> 00:32:03,039
you're going to create. And so if you

878
00:32:03,039 --> 00:32:06,399
focus on uh a negative mindset or you're

879
00:32:06,399 --> 00:32:08,640
in the wrong environment, that is

880
00:32:08,640 --> 00:32:12,080
affecting your energy every day. And the

881
00:32:12,080 --> 00:32:14,080
the sooner you can realize that your

882
00:32:14,080 --> 00:32:16,320
energy is what is going to get you to

883
00:32:16,320 --> 00:32:19,679
the place where you need to be, um, you

884
00:32:19,679 --> 00:32:21,840
will start to make a change. And that's

885
00:32:21,840 --> 00:32:24,399
kind of where I started growing. I mean,

886
00:32:24,399 --> 00:32:26,000
for years and years and years, I didn't

887
00:32:26,000 --> 00:32:29,200
pay myself a salary and I was just in

888
00:32:29,200 --> 00:32:31,519
the wrong environment. I couldn't grow

889
00:32:31,519 --> 00:32:34,640
the business past half a million dollars

890
00:32:34,640 --> 00:32:37,120
and I was kind of set on that and I

891
00:32:37,120 --> 00:32:38,799
thought, "Oh, nothing's working. Am I

892
00:32:38,799 --> 00:32:41,440
ready to give up?" And I shifted

893
00:32:41,440 --> 00:32:43,120
everything. It was like a shedding phase

894
00:32:43,120 --> 00:32:45,919
for me. And I changed my whole

895
00:32:45,919 --> 00:32:49,919
environment. I became a single mom. And

896
00:32:49,919 --> 00:32:52,159
that moment is probably my proudest

897
00:32:52,159 --> 00:32:53,840
moment. not even the successes that I've

898
00:32:53,840 --> 00:32:55,600
had at Chio. The fact that I realized

899
00:32:55,600 --> 00:32:58,559
that I was in the wrong environment and

900
00:32:58,559 --> 00:33:01,279
it was affecting my energy. I could not

901
00:33:01,279 --> 00:33:05,279
grow. And so I just shed every single

902
00:33:05,279 --> 00:33:08,000
person that I thought was hindering my

903
00:33:08,000 --> 00:33:10,960
success. And it was the best thing I

904
00:33:10,960 --> 00:33:13,440
could have ever done. So, you know, I

905
00:33:13,440 --> 00:33:16,399
just a year after that, I'm generating

906
00:33:16,399 --> 00:33:18,240
and I'm making I think that first year

907
00:33:18,240 --> 00:33:20,000
that I shared, I went from half a

908
00:33:20,000 --> 00:33:22,000
million dollars to four million $4

909
00:33:22,000 --> 00:33:23,919
million just in a year.

910
00:33:23,919 --> 00:33:24,720
>> Eight times.

911
00:33:24,720 --> 00:33:27,120
>> Yeah. And then it just continued to keep

912
00:33:27,120 --> 00:33:30,720
going. So, um you've got to take a

913
00:33:30,720 --> 00:33:32,320
moment to look at your environment

914
00:33:32,320 --> 00:33:35,360
because choose wisely who you have

915
00:33:35,360 --> 00:33:37,919
around you.

916
00:33:37,919 --> 00:33:40,000
I was around that time and I just I felt

917
00:33:40,000 --> 00:33:43,120
it and I'm so I keep saying this but

918
00:33:43,120 --> 00:33:45,760
>> you know I am I am truly so so proud of

919
00:33:45,760 --> 00:33:47,919
you and and and in awe and thank you for

920
00:33:47,919 --> 00:33:49,840
coming on today on Sunday sessions and

921
00:33:49,840 --> 00:33:51,519
sharing your story.

922
00:33:51,519 --> 00:33:54,559
>> Uh where can people find Shivoke

923
00:33:54,559 --> 00:33:56,960
>> online? We're worldwide so you can buy

924
00:33:56,960 --> 00:33:59,440
us all around the world. Um, I mean, my

925
00:33:59,440 --> 00:34:01,679
big goal for mine is to make it a little

926
00:34:01,679 --> 00:34:03,840
bit more accessible where, you know, we

927
00:34:03,840 --> 00:34:06,559
have shopfronts or we're in airports or

928
00:34:06,559 --> 00:34:08,800
flagship stores. Um, but for now, you

929
00:34:08,800 --> 00:34:11,280
can buy us online. Uh, and we do have

930
00:34:11,280 --> 00:34:12,399
some wholesalers. We're in Blooming

931
00:34:12,399 --> 00:34:14,960
Dales, Revolve in the US. Uh, we're

932
00:34:14,960 --> 00:34:17,199
sending direct because we have a 3PL in

933
00:34:17,199 --> 00:34:20,639
in the US as well. Um, so you can find

934
00:34:20,639 --> 00:34:22,320
us online.

935
00:34:22,320 --> 00:34:23,119
>> Thank you, Lisa.

936
00:34:23,119 --> 00:34:27,918
>> Thank you for having me. This is so fun.