As a TV news reporter, I spent a number of hours in the sun without reapplying. On shoot, heavy makeup made reapplying challenging, leaving my skin continuously exposed to harmful UV rays. I saw my colleagues having to get skin cancers cut out of their body, face and scalp. It was very confronting. 

That's when I thought; there must be a better way to reapply sunscreen over makeup without ruining it.

The Gap in the Market

I started searching for lightweight sunscreens that could be worn with, instead of, or over makeup. But it simply didn’t exist. 

Sunscreen on the market was thick, greasy and left a white cast. 

I wanted an SPF that was:
✔ Effortless to apply over makeup (because taking everything off to reapply was not an option).
✔ Lightweight and invisible (not sticky or messy).
✔ A skincare + SPF hybrid (because why can’t sunscreen do more?).

With nothing on the market that met those needs, I knew I had to create it.

In January 2021, Naked Sundays was born with two game-changing products:
🌟 SPF50+ Hydrating Glow Mist – The first-ever SPF mist designed for over makeup.
🌟 Collagen Crème SPF50 Moisturiser – A luxurious SPF Creme with Vegan Collagen that nourishes while it protects.

Within just three weeks, both products completely sold out. The demand was undeniable—people were craving SPF that fits seamlessly into their beauty routine.

Since then, Naked Sundays has become Australia’s fastest-growing millennial & Gen Z sunscreen brand. What started as an idea to make sunscreen effortless has turned into a movement.  

From our viral SPF50+ Clear Glow Sun Stick to our skin-loving Mineral SPF range, we’re here to prove that sunscreen isn’t just a necessity—it’s a beauty essential. 

We’re not just here to sell sunscreen. We’re here to change the SPF game by:
✨ Creating innovative, mess-free ways to reapply SPF.
✨ Formulating SPF that works with (not against) your makeup.
✨ Making sunscreen feel like skincare—so you actually want to wear it.

Because protecting your skin should never feel like a chore.

Naked Sundays is here to make SPF effortless, and something you’ll never want to skip.

So, whether you’re bare-faced or full glam, just know this: we’ve got your back (and your skin).