“Melanoma is so prevalent in Australia, but what gets overlooked is that it’s not actually an older person’s disease. It’s millennials and people under 40 who are most at risk. But that risk can also be minimised right now, by simply wearing SPF everyday and doing regular checks!

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We are so passionate about the message and the work being carried out by Melanoma Institute Australia which is a goal of zero deaths from melanoma this decade.

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So we decided to something fun, different and daring to spread the word and raise money for Melanoma Institute Australia to support their work in prevention and finding a cure.

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We came up with “Naked Sunday” to give melanoma the cold shoulder, and to help to spread the word together with our amazing tribe and utilising the power of social media. It’s a combination of education, prevention and a celebration of “self love” at the same time.

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We have such a supportive community who are so passionate about spreading the ‘SPF everyday’ message, and are thrilled that so many have jumped on board!

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We cannot wait to see the sea of ‘cold shoulders’ and naked selfies on social media, spreading self love, melanoma awareness, putting a smile on people’s faces for their Sundays and raising money to support a goal of zero deaths from the disease this decade.”

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